The Superyacht Life Foundation
In 2013, SYBAss members initiated a unique collective campaign to promote the unrivaled lifestyle that their products offer to owners. The target group was ultra-high net worth individuals who are capable of purchasing a superyacht but have yet to consider doing so.
This campaign was re-launched as a foundation in 2017, separate from SYBAss, and is now open to the entire superyacht industry to join. The Superyacht Life Foundation aims to improve the general perception of yachting and attract new audiences to ownership and charter.
It is often said that behind every superyacht lies a story. The Superyacht Life Foundation is on a mission to share these stories, offering a fresh take on the positive people, places, and projects that surround the superyachting good life. This is superyachting that shares your values.
Visit thesuperyachtlife.com to read the stories.