PROMOTION

SYBAss facilitates communication between its members, owners and the wider industry.

Making events work

There are numerous yacht shows around the world, some of which are more successful and relevant than others. Leveraging on many years of experience, careful analysis of the market and the number of members wishing to attend, SYBAss supports and cooperates with only four leading shows around the world.

Maximizing returns on members’ promotional investments and optimizing their exposure, SYBAss has successfully arranged dedicated exhibition areas at the heart of these shows. Members are clustered in exclusive areas, surrounded by the beautiful vessels they have built. This ensures that clients know where they can find the leading yacht builders to get acquainted or to discuss and realize their ideas. SYBAss also provides additional services for members and their VIP guests, such as all-access tickets, dedicated lounges, a limousine service, a tender service, and exclusive evening events.

Monaco Yacht Show

Monaco Yacht Show is the world’s premier superyacht show with no fewer than 120 superyachts on display. Nearly all SYBAss members exhibit their latest superyachts at this show. They can be found in the two main areas: Appointment Jules Soccal and at the Quai des États-Unis.

Dubai International Boat Show

Dubai International Boat Show is the leading boat show in the Middle East, traditionally an important market for the superyacht industry. In cooperation with the organizers, SYBAss created the Superyacht Avenue area at this show; this includes elegant on-water chalets for exhibiting members surrounded by the yachts.

Fort Lauderdale International Boat Show

Fort Lauderdale International Boat Show is the largest on-water boat show in the world. Surrounded by their latest yachts in a high-end, exclusive setting, members offer current and potential superyacht owners a dedicated place to find the finest builders of superyachts.

METSTRADE

Marine Equipment Trade Show (METSTRADE) is held annually in Amsterdam and is the most prominent business-to-business trade show in the yacht industry. Its aim is to allow builders to meet industry suppliers. In cooperation with the organizers, SYBAss offers its members services including a dedicated meeting room.

The Superyacht Life Foundation

In 2013, SYBAss members initiated a unique collective campaign to promote the unrivaled lifestyle that their products offer to owners. The target group was ultra-high net worth individuals who are capable of purchasing a superyacht but have yet to consider doing so.

This campaign was re-launched as a foundation in 2017, separate from SYBAss, and is now open to the entire superyacht industry to join. The Superyacht Life Foundation aims to improve the general perception of yachting and attract new audiences to ownership and charter.

It is often said that behind every superyacht lies a story. The Superyacht Life Foundation is on a mission to share these stories, offering a fresh take on the positive people, places, and projects that surround the superyachting good life. This is superyachting that shares your values.

Visit thesuperyachtlife.com to read the stories.