PR & Marketing Managers Committee
The PR & Marketing Committee discusses issues of public relations and marketing. Topics range from how to collectively present SYBAss members at boat shows to discussions on media-related matters. Coordination of brand protection and award shows are also major subjects for this committee.
This committee explores opportunities to advance sustainability in the superyacht industry by raising awareness, sharing information and promoting sustainable solutions developed by SYBAss members. In 2017, members adopted a general position on sustainability, specifically, “SYBAss members embrace the sustainability concept, with a collective focus on environmental sustainability and with acknowledgement of positive impact on economic and social aspects”.
The Technical Committee brings together engineering, design and production managers who discuss regulatory developments and review technical matters, such as coatings.